Insurance firms might be the savior of smart home technology. Because the price for many connected gadgets are so high, and consumers are uncertain if they are worth the investment, insurance discounts and programs are one way connected devices could find their way into a home. But they also could help the insurance companies totally transform their business. This week, we discuss the future of the smart home and insurance with Ryan Rist, the VP of Innovation at American Family Insurance.
Before we get to that, though Kevin and I talk about how manufacturers should kill connected devices using the end of EyeFi as our case study. Then we offer consumers some advice on how to kill their accounts for connected devices when they want to return them to stores or just leave them behind based off the experience a Redditor had with an Arlo camera from Netgear. And just for fun we also covered the Nest patent for a baby crib, the expansion of LoRa networks and my thoughts on the Arlo camera.
Hosts: Kevin Tofel and Stacey Higginbotham Guest: Ryan Rist, American Family Insurance Sponsors: Ayla Networks and Wolf SSL
The end of EyeFi and how to kill a product.
Don’t return your connected device before doing this.
LoRa, LoRa everywhere!
Taking insurance from reactive reimbursement to proactive protection.
This week we have a two for one in the guest portion of the show, with Daniel Conrad, the CEO of Beep Networks explaining how he decided to stop making a connected device, take his VC funding and find a new business model. That’s part one. Part two is all about LoRa, the wireless radio technology used for low power wireless area networks, which is what his business is now built on. Conrad explains a classic entrepreneurial dilemma and then educates us all on up-and-coming networking technology that transmits small amounts of data over fairly long distances. Is this the perfect network for the Internet of things?
Before you get to Conrad, Michael Wolf is guest hosting in place of Kevin, and we discuss the lack of HomeKit news at the Apple event Monday, some cool connected bartending gear I saw at SXSW and Bosch’s new cloud for the internet of things. Bosch is spending $548 million on R&D in innovation tech, which is less than 1 percent of its annual revenue, but still nothing to sneeze at. For the gadget lovers, Mike and I discussed b8ta, the new retail concept for selling connected devices and tried to consider what Target’s secretive Project Goldfish is.
So you wanna build a connected device? If so, there’s apparently no better place for a startup to go than Andy Rubin’s new incubator/VC/design shop called Playground. With an in-depth profile in Wired, the former founder of Danger and the man behind Android has built a place for folks with a hardware idea. On this week’s show Kevin Tofel is out, so I called in my friend Carla Diana, a product designer of connected devices and robots to discuss Rubin’s new effort, connected coat racks, Max Braun’s Google Now mirror and fun projects in general. We have a good time, and you will too. Don’t get too attached to Carla (it’s hard, because she is awesome) as Kevin joins us again next week.
Our guest this week is Zach Supalla who is the CEO of Particle, which makes a series of development boards for connected devices. It seems like there used to be a dozen startups doing this, but Spark has so far, stayed around and added more products. The latest board out this week is it the Electron, which costs $59 and offers cellular connectivity for 99 cents per MB on a 3G connection. That’s pricey, but it has been pretty hard to find a cellular carrier willing to work with a startup or sell data in small batches, so this is a big deal. We ask Zach how he convinced the carriers to play ball. We also talk about other wireless standards out there for the internet of things, so stay tuned if you’re excited about alternative networks. And really, who isn’t?