But the best part of this week’s show is my interview with Phoebe Wilkinson, a partner with Hogan Lovells. Wilkinson helps manufacturers defend themselves against class action lawsuits. We discuss what aspects of connected products might be ripe for a future lawsuit and how companies can defend themselves. We also talk about how warranties are going to have to change for connected products. We may also see a revamp of how data opt-ins are handled. Listen up. You’ll learn something.
This week we have a two for one in the guest portion of the show, with Daniel Conrad, the CEO of Beep Networks explaining how he decided to stop making a connected device, take his VC funding and find a new business model. That’s part one. Part two is all about LoRa, the wireless radio technology used for low power wireless area networks, which is what his business is now built on. Conrad explains a classic entrepreneurial dilemma and then educates us all on up-and-coming networking technology that transmits small amounts of data over fairly long distances. Is this the perfect network for the Internet of things?
Before you get to Conrad, Michael Wolf is guest hosting in place of Kevin, and we discuss the lack of HomeKit news at the Apple event Monday, some cool connected bartending gear I saw at SXSW and Bosch’s new cloud for the internet of things. Bosch is spending $548 million on R&D in innovation tech, which is less than 1 percent of its annual revenue, but still nothing to sneeze at. For the gadget lovers, Mike and I discussed b8ta, the new retail concept for selling connected devices and tried to consider what Target’s secretive Project Goldfish is.