This week’s guest is Dominique Guinard, the CTO of Evrythng, a platform that connects unique tags to the internet. Brands ranging from Coke to liquor giant Diageo use the Evrythng platform to track individual items and connect brands to customers. Guinard discussed how Evrythng has changed with the times in the internet of things, how a new standard could let consumer packaged good companies track individual items, and how the economics are finally in favor of connected tags. We also discuss the tech needed to track a trillion connected objects, salmon and why companies always turn to marketing first when it comes to IoT. Enjoy the show.
But the best part of this week’s show is my interview with Phoebe Wilkinson, a partner with Hogan Lovells. Wilkinson helps manufacturers defend themselves against class action lawsuits. We discuss what aspects of connected products might be ripe for a future lawsuit and how companies can defend themselves. We also talk about how warranties are going to have to change for connected products. We may also see a revamp of how data opt-ins are handled. Listen up. You’ll learn something.