This week’s guest is Julie Setser, SVP of R&D at P&G Ventures. She and I discuss how P&G Ventures operates and what sorts of products they are interested in bringing to market. We talk about how the phone can help create a new relationship with a consumer, even if the product isn’t connected. We also discuss what P&G has learned from its previous forays into connected devices and how that influences Procter & Gamble going forward. I like the holistic view they are taking around smarts, consumer products, and respecting the user’s time and experience. Enjoy the show.
Have you ever wondered how the internet of things got its name? Well wonder no more, as this week’s guest explains how the phrase came to be. Kevin Ashton, who is the author of How to Fly a Horse, joins me to talk about the beginnings of IoT, his optimism about the future and how the world he imagined back in the late 90s measures up to today.
The possibilities afforded by interconnected devices are of a huge benefit to businesses. IoT technology has totally changed the way companies think about cloud computing and customer relationship management, and as a result, new solutions to common issues are constantly entering the fray. For example, companies that use Pipedrive CRM platforms can now complete a pipedrive google contacts sync to compile a comprehensive database of customer information that can be used in outreach and to highlight areas of improvement.
Over all, it is a fun episode that will take you back to the pre-dot com era.