This week we start off talking about the Federal Trade Commission suing a data broker for sharing sensitive location data. It’s a topic we’re following closely, in part because location information can’t be anonymized even when companies promise that it strips identifying information from it. With that in mind, Fight for the Future, a nonprofit focused on consumer privacy, is asking the FTC to prevent large tech firms from getting access to car data. In more data-sharing news, we talk about Adrich, a Pennsylvania company that has found some success selling Bluetooth tags that track how much of a product has been used and can reorder them for consumers. But it also shares product data usage with the company making the product. Then we kick off the IFA conference with some news bits from the Home Connectivity Alliance adding new members and a plug fest, as well as updated products from Eve. Also, Tado has created a subscription plan to optimize low-energy prices. For those interested in the evolution of the security business, check out ADT’s deal with Uber to monitor drivers and riders on request. And for those who want to understand the consolidation happening in the IoT connectivity sector, we talk about Telit’s latest acquisition. We then answer a listener question about what he needs to run Hue bulbs even when the internet is out.
This week’s guest is Winston Mok, the founder and product lead of Woosh, a company making a connected air filter. We talk about how Woosh works, its focus on sustainability, and how it plans to integrate within existing smart home services. We also talk about Mok’s decision to use Kickstarter to launch the connected air filter, a decision that would have been a no brainer back in 2014, but seems almost quaint now. Mok explains why he thinks Kickstarter was a good option for Woosh and shares some of the benefits he got from launching on the platform. He also discusses how it it helped prepare for manufacturing at scale amidst the chip shortage, and shared advice on dealing with that situation. It’s a really useful interview.
Hosts: Stacey Higginbotham and Kevin Tofel Guest: Winston Mok, founder and product lead, Woosh Sponsors: Infineon and Silicon Labs
The FTC is taking action against sellers of location data
This company can tell how quickly you eat your peanut butter
A standard for connected appliances gets a boost
Smart air filters? Why not?
Is Kickstarter still relevant for launching a smart device?
Our guest this week is Kailas Nair, a co-founder and director at Plentify. The South African startup is trying to help power companies store energy generated by renewable sources for later use by home appliances. Nair discusses how his startup is trying to use sensors and data analysis to make it possible to power a fridge, a heat pump, or a water heater when power is cheap and clean, for use when renewable energy isn’t available. He also explains how important it is to manage energy across many homes, not just on an individual basis. For the last five years, Plentify has sold its electronics and algorithms for water heaters in South Africa, and now he’s bringing the tech to the U.S. and hoping to convince appliance manufacturers to put the Plentify tech into their own products.
Hosts: Stacey Higginbotham and Kevin Tofel Guest: Kalais Nair, co-founder and director at Plentify Sponsors: Rightpoint and Hologram
Canopy will bring smart home security to cars
U.S. merger guidelines are set to change
Let’s talk about Wi-Fi 6E and Wi-Fi 7
Smart appliances will become a source of stored energy
How Plentify will use insurers and utilities to bring energy storage to homes
The guest this week is Zach Supalla, the CEO of Particle, who shares the results from a company-commissioned a survey of 800 IoT developers. We talk about the industries spending money on IoT and their use cases and then talk about the things that companies tend to struggle with once they scale up an IoT project. Surprisingly data isn’t the challenge you need to worry about. There are good learnings here.