Our guest this week is Peter Lewis, who was a co-founder of Cellular One and the originator of the term “Internet of Things.” Lewis coined the term and described the connection between wireless sensors, cellular networks, and the internet, all the way back in 1985 during a speech he gave to the Congressional Black Caucus Foundation 15th Annual Legislative Weekend in Washington, D.C. This week, you can hear the relevant segment of the speech and he shares why he was so eager to get things connected to the Internet 37 years ago. He also talks about what surprised him as the IoT really gained ground and discusses what he’s doing today. This is a great history lesson that everyone should know.
Our guest this week is Tien Tzuo, CEO of Zuora. He’s on the show to explain why the ownership model is going away and how companies can make the shift to charging subscriptions for products ranging from cars to steam traps. We talk about how subscriptions and software updates change marketing, finance, and innovation inside companies with Tzuo offering some excellent examples. We then talk about how to set pricing, and what that might look like in the years ahead. Tzuo thinks the cell phone providers are a good model, but I hate my carrier’s opaque pricing. There’s a lot of food for thought here.
Hosts: Stacey Higginbotham and Kevin Tofel Guest: Tien Tzuo, CEO of Zuora Sponsor: Very
SmartThings’ changes make now a good time to evaluate other hubs
Virginia’s new privacy law is a lighter version of California’s CCPA
NXP’s secure IoT chips are coming and gigahertz MCUs are here
How selling subscriptions changes the way a company thinks about innovations
Consumer trust and systemic thinking are essential to building a subscription service