Our guest this week is Yana Welinder, the CEO and co-founder of Kraftful. She joins us to discuss the new analytics software Kraftful has launched and to broadly discuss best practices for connected device apps. Unsurprisingly, getting a device connected quickly and easily is the most important consideration for most connected device makers, and she’ll discuss how to make that easy. But she also talks about when apps make sense compared with voice interfaces or automated routines. We end our conversation with her take on what the upcoming Matter smart home interoperability protocol might mean for her business and for consumers at large. Enjoy the show.
Hosts: Stacey Higginbotham and Kevin Togel Guest: Yana Welinder, the CEO and co-founder of Kraftful Sponsors: Rightpoint and Hologram
Smoke detectors have a huge opportunity in the smart home
Using sensors and computer vision to make cities better and beaches cleaner
ARM’s next step should include a plan for RISC-V
If your users can’t connect their device in 10 minutes, they’re gone
Imagining a world where every product has an app is a nightmare
Our guest this week is Yana Welinder, co-founder and CEO of Kraftful, a newly launched startup building apps for smart home devices. Kraftful is a company at YCombinator that is working with big brands to make the apps for connected devices work better. She explains what features mainstream consumers want, why big companies aren’t building these apps themselves and why her business isn’t a feature of a larger tech stack. It’s a good intro to a new company.