This week’s podcast we hit on my favorite topic. Lighting! First we start off in the home with Kevin Tofel and I discussing how I’m using the Amazon Echo to control my Hue lights and a WeMo connected lamp via the Amazon Echo. Then we chat with my guest this week, Willem Smitt, the vice president of marketing at Soraa, a lighting company whose customers include a variety of big name commercial clients. Soraa is pioneering the launch of Bluetooth connected lights, that launched on Tuesday via a partnership with Polish startup Seed Labs.
The ability to control your lights via your phone could offer consumers new opportunities in restaurants other commercial settings, but it also changes the nature of the services businesses can offer. Lights can store beacons or other sensors, so can become homes for sophisticated customer-information gathering tools and personalizations experiences. We discuss this on the show. So tune in to hear about the future of lighting, the Apple watch, a bit about June plans for HomeKit and the Apple TV and more.
Fans of the connected home got some exciting news when Amazon showed of its Dash Buttons, a simple, connected button that consumers could press to order a single products from the e-commerce giant. The idea is consumers would pop a Tide button by their washing machine, a Cottonelle button by their toilet and an Oil of Olay or Gillette Fusion button by their medicine cabinet, and as they run low, press the button to order more. It was an idea so simple that it seemed ridiculous and people wondered if it was an April Fool’s prank.
So Kevin Tofel and I discussed the Dash on this week’s show and you won’t believe why Kevin doesn’t like the idea. We also discuss the newly launched Hue Go wireless LED light, which I review ahead of its May or June launch. For $99.95 it’s a splurge, but if you like lights, I think it makes a nice gift. We kicked off the show with me sharing a segment that I recorded with Nightline, the ABC late-night news program. The show came to my home and hired a hacker to film a segment on smart homes and security. You can see the segment below:
The experience prompted me to ask this week’s guest Joshua Corman to come on the podcast to speak about his efforts with an organization called I am the Cavalry, a collective of hackers, researchers and activists trying to build a more secure connected future. We spent a lot of time discussing the group’s framework for connected cars, but it’s a framework that will translate well to other aspects of the internet of things. So get ready to feel very insecure (watch Corman’s TED talk to feel worse) and to learn a bit more about Kevin Tofel’s odd network habits.