This week’s guest is Jonathan Bensamoun, the CEO and founder of Fi, a maker of a connected dog collar. We discuss the product and why people buy a connected collar. Then we cover the connectivity options and why the Fi collar uses cellular as opposed to some of the other low-power wide-area networks such as Amazon’s Sidewalk. Lastly, we talk about subscription options and how to build a plan that works for your audience. Whatever Bensamoun is doing works, because 93% of people who buy the collar subscribe to the service. That’s amazing! Enjoy the show.
Hosts: Stacey Higginbotham and Kevin Tofel Guest: Jonathan Bensamoun, the CEO and founder of Fi Sponsors: Twilio and Silicon Labs
Does the metaverse have a role in the smart home?
How UWB can help make the smart home better
Where there’s LoRaWAN coverage, and where there isn’t
Why cellular still beats Amazon Sidewalk and LoRaWAN
Our guest this week is Karen Lightman, the executive director of the Metro21 Smart Cities Institute at Carnegie Mellon University. She’s on the show to talk about the passage of the $1.2 billion infrastructure bill by Congress. We talk about the impact this will have on smart cities and specific policy recommendations to ensure we get wide-reaching equitable broadband access. Because you can’t have a smart city or even the internet of things without the internet. She also shares a bit about the backlash that the smart cities movement experiences as citizens grew concerned about their privacy and the rise of surveillance states, and talks about her hopes that companies will do more to build that trust. Myself, I think that’s going to take government action, but we’ll see. Enjoy the show.
Our guest this week is Steve Statler, the senior vice president of marketing at Wiliot, a company that had been making Bluetooth beacons that don’t require batteries. Now the company offers sensing as a service and licenses its chip technology. Statler explains the shift and discusses how Wiliot had to build up a web of relationships to make the sensing-as-a-service option possible. We also discuss how smart Bluetooth tags can create what Statler calls the demand chain to track products on an individual level and ensure supply meets demand based on reality instead of estimates. Statler also talks about how to make the tags recyclable, and what he still needs to make that happen. It’s a fun interview for people who have high hopes for smart labels, and who want a glimpse of the future where items in your fridge or closet may communicate with you after you’ve purchased them.
Hosts: Stacey Higginbotham and Kevin Tofel Guest: Steve Statler, Wiliot Sponsors: Very
More support for Matter (and more questions too)
Alexa now has a role in senior living facilities and hospitals
Augury’s sensors have saved Colgate-Palmolive a lot of tubes of toothpaste
Why Wiliot switched from selling chips to selling a service
Do we want our clothes to ask us why we haven’t worn them in a while?
This week’s guest is Leo Simonovich, the head of industrial and cyber at Siemens Energy. He and I talk about the threats facing the grid, especially as we add renewables and more two-way devices. He also points out that while the media focuses a lot on nation-state attacks, issues like ransomware and other threats are far more likely and damaging. Siemens Energy recently announced a new security product, so he explains how the company is closing the divide between IT and OT while also adding credence to the idea that we need to watch how devices behave in the real world and not just on the network when it comes to security monitoring.
Our guest this week is part of a mini-theme focused on sustainability in the IoT. Last week, we heard about a new emphasis on price performance per watt from an Arm executive. This week, Vanja Samuelsson, CEO of Qoitech, visits the show to discuss adding power consumption measurements throughout the product and software design process. Samuelsson discusses common energy-draining behaviors that they can address when measuring power consumption through their design process and talks about customers such as Deutsche Telekom, which encourages developers to perform power analysis to help prevent poorly behaving devices on its network. Given how much I hate changing my batteries in sensors or recharging my wearables, I hope everyone listens to what she has to say.
Hosts: Stacey Higginbotham and Kevin Tofel Guest: Vanja Samuelsson, CEO of Qoitech Sponsors: Very
SmartThings has a new strategy that DIY users should love
A bonanza of flaws in the IoT. Some won’t ever get fixed.
Why not launch another IoT satellite service?
How to avoid choosing the wrong battery for your device